DfIM Journal

Saturday, March 11, 2006

dfc primary research

a few days ago i emailed a US company called sunbeam, regarding a product line they launched in 2000 which pushed the idea of devices around the home all connected by wireless communications. the product line failed to become established in the marketplace, so i enquired into what went wrong, and outlined my concept to garner their impressions of it

their feedback was positive; they explained that their product line failed as it was a few years ahead of its time, relying on as-then unestablished technologies, and that they feel that current web technologies would allow my updated concept to prove successful

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