DfIM Journal

Wednesday, March 01, 2006

dfc tutorial with stuart

i had a dfc tutorial with stuart this morning, concentrating on deliverables for the report and presentation. notes are as follows:

rationale/feasability
primary - interviews/email feedback/quotes
secondary - journals/blogosphere/google
DUE analysis, where appropriate

research
define market
bluetooth/wireless/rfid, home entertainment systems, intelligence
link to/extention of mobile device/home entertainment system > both? either?

concept
how does it improve on the existing situation?
why buy it?
how does it change your life?
why this product? low cost / high concept

report
history of product/evolution?
background/market research
identify market gap
technology available
PEST

presentation
overview report
audience = layman
selling points (humanistic terms)
prototypes - high concept/impact; why it should work

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